Branding & INTERACTIVE DESIGN
DrinkMaster Bartending School
ElephantMark was tasked to rebrand and redesign and develop a brand new website and e-commerce platform for DrinkMaster Bartending School.
During 2017, ElephantMark was tasked with updating the brand identity system for DrinkMasterBartendingschool.com. Upon completion of the identity redesign, we were tasked with redesigning the school’s website into a new responsive e-commerce platform.
Team
Joseph Maguire,
Art Director
Categories
Brand Identity
Brand Style Guide
Marketing Collateral
Interactive Design
Development
Promotional Items
“Great company to work with! Very professional and prompt, highly recommended for all kinds of design work. Joe and his team developed fresh designs for our logo, web site, and marketing material that is better than any other company in our field. I am a bit particular and often like to be involved so patience is key for me. Joe’s patience is a miracle as he stays committed to the very end. Our website/database project involved integrating many layers of our website, course registrations, shopping cart and in house database. We faced many technical challenges but Joe always figured out a solution. I highly recommend working with Joe and his fantastic ElephantMark team. “
Jason Rothe – Owner
Art Direction
We provided DrinkMaster with a top to bottom new look. We updated its website, its flyers, and more.
Identity Redesign
We optimized the existing brand ID and simplified the brand mark as well as introducing a unique typographic standard.
Development
We provided a unique WordPress theme and integrated WooCommerce.
Interactive Design
We designed the website for active students, alumni, and prospectus students.
Collateral
We designed flyers, manuals, and curriculum guides.
Interactive Design & Development
We designed and developed DrinkMaster Bartending’s future website as a custom WordPress theme. We used the latest content management tools and provided an e-commerce solution using WooCommerce. In one week since the launch, we have seen 50 students register, a 200% increase in web traffic, an SEO WooRank score change to 67, 75% increase in new visitors, and a reduction in the bounce rate from 85% before the site launch to 49% post the site launch.
Mobile Friendly
Part of the success of the website update relied on the responsive and mobile friendly content design for DrinkMaster Bartending School. In addition, we needed to make it easier to consume information and register in all pages and e-commerce states.
Promotional Branding
We helped craft unique branded items for DrinkMaster Bartending, paying close attention to detail.
Print Flyer Design
PDF Downloads or email newsletter attached pdfs are required to promote and market events, classes, and services. These are a few examples from DrinkMaster Bartending School.
TiPS Certification Sales Sheet
Front Cover
TiPS Certification Sales Sheet
Back Side
Team Building Cocktails Events
Front Cover
Team Building Cocktails Events
Back Side
Display Web Banner Advertising
We Crafted 5 unique display campaigns for various potential audiences for DrinkMaster Bartending School. For each category, we created ads for the top 5 most popular ad sizes for Google Display Ads.
