OUR CAPABILITIES
Brand Naming
From acquiring domains to defining the voice of a brand we can assist you in finding a brand naming solution for your business, event, service or product. We Craft Imagination into reality.
Take the Mystery out of the Brand Naming Process
At ElephantMark, we specialize in strategic brand naming that aligns with market positioning, audience expectations, and long-term trademark viability. When Tropic Shark first approached us, their original name did not reflect their bold identity within the fitness-energy space and presented significant challenges for trademark success. We stepped in to redefine their direction—developing a name that sounded stronger, carried greater market appeal, and had a clear path toward successful registration.
Our naming process begins with a well-defined creative brief, identifying brand objectives, competitive landscapes, target audiences, and tone. From there, we generate unique, domain-ready, and trademark-capable names tailored to start-ups and established businesses alike. As a brand strategy and naming agency, we combine positioning, brand audits, and creative insight to deliver names that truly stand out.
Brand Positioning
Understanding your competition and where your brand fits into that marketplace is key to understanding your value proposition. Once you know that you can analyze audiences, and define a brand strategy that could provide direction and be set in a creative brief, and summarized in a tagline. Below is a link to our Branding Questionnaire, get started with your naming process by providing this information to us today.
Brand Market Analysis
Learning how your brand performs in comparison to competitors on social media, on the web, in-store, or other metrics will help you gain insight into your potential audiences and your value proposition’s niche. Increasing awareness of how your competition performs across their marketing strategy will inform you of successful marketing strategies within your industry.
Brand Audit
For existing brands only it is essential to understand how your brand is performing across all spectrums and brand touchpoints. Identify marketing challenges, branding pitfalls, opportunities to simplify, changes in target audiences, and brand misrepresentation.