by Elephantmark | Nov 4, 2024 | Branding News
On October 23, 2024, United Way Worldwide (UWW) introduced a refined brand identity that aims to resonate with a new generation of givers. This update revives and modernizes United Way’s iconic “Circle of Hope” logo, originally crafted by legendary...
by Elephantmark | Oct 18, 2023 | Branding News, Packaging News
In the ever-evolving sphere of consumer goods, understanding the intricate dance between product presentation and consumer expectation has never been more vital. As we steer through 2023, packaging design demands a delicate balance of market awareness, visual trend...
by Elephantmark | Aug 23, 2023 | Advertising News, Branding News, Business News, Futurism
In today’s rapidly evolving digital landscape, artificial intelligence has left an indelible mark on various industries, and the creative marketplace is no exception. The marriage of AI and copywriting services has opened up new avenues for content generation...
by Elephantmark | Nov 15, 2022 | Branding News
By: Joseph Maguire, Owner & Creative Director at ElephantMark It’s not often that you get to see something in the brand strategy field that inspires you. But I have to hand it to the American Men & Women’s soccer program, which is working with NIKE...
by Elephantmark | Aug 17, 2022 | Branding News
The image source is Pexels. One thing that is absolutely crucial to a business’s long term success is the ability to reach a target demographic. This is a certain segment of consumers that have a specific background that a business believes could become their primary...
by Elephantmark | Jul 14, 2022 | Branding News, Business News
This makes 8 recognitions in the past 5 years from BBA we’re proud of that consistency and we are grateful for the recognition. We’re a little excited and happy to announce that two of the brands that we submitted for work we accomplished in 2021 were...