WORK / BRAND STRATEGY
Brand Strategy
Defined
With over 20 years of experience, we listen, guide, and deliver brand strategies that are memorable.
Brand Strategy. Research.
Naming.
Execution.
We start by defining the challenge. With Yuca Balls, we helped a traditional Brazilian product enter into over a thousand stores in United States. From naming, identity design, packaging design, to overseeing the photoshoot and designing point of purchase displays we helped audience learn that Yuca Balls is a healthy family focused all baked delicious natural snack.
We didn't cut any corners, we put the time and the creative input into developing an eye catching product that matches the high quality flavor profile while having fun designing it.
Brand Strategy Requires Rules
Avontuur’s DNA is rooted in adventure—a tangible lens into the heart of Africa. The brand’s name literally means “adventure” in Afrikaans, a language shaped by South Africa’s Dutch heritage.
Defining the values, the voice, the emotional connection to consumers. While definining palettes, voice, and brand usages.
We provide clear communications guidelines that define the brand’s voice and tone, elevator pitch, and stylistic direction. We also develop distinctive, trademark-ready taglines and descriptors that strengthen marketing strategy and support consistent brand communication long after launch.
Typography, photography, and visual aesthetics are never an afterthought; they are extensions of the brand’s core values. For Avontuur, we set out to define luxury through a distinctive visual system, incorporating signature elements such as the focal-lens effect derived from the Eye of the Sahara graphic. Every detail is intentional. Nothing is left to guesswork.