CASE STUDIES / LAW FIRM REBRANDING
ECD.LAW
A Clearer Case
A complete renaming and identity system that gave an established Sarasota law firm a concise, modern and ownable presence.
Turning a Long Name into a Strong Brand
In 2020, ElephantMark was asked to rename and rebrand the firm formerly known as Matthews Eastmoore. The new organization—Eastmoore, Crauwels & DuBose, P.A.—needed to acknowledge its partners while presenting a name clients could remember and use easily. ECD.LAW became the strategic answer: concise, direct and naturally connected to the firm’s digital address.
The identity was developed as a complete professional system rather than a single mark. Strategy, naming, taglines, typography, collateral, signage, advertising and the website were designed to present one consistent point of view. The work respected the seriousness of legal practice while giving the firm a more contemporary, accessible and differentiated voice.
Clarity Across Every Client Touchpoint
ECD.LAW made the web address part of the brand itself. That decision gave the firm a short, practical name while signaling a modern approach to legal communication.
Campaigns translated the parent brand into focused messages. Advertising could address individual practice areas while remaining visibly connected to the firm’s broader reputation.
Signage and collateral reinforced consistency in the real world. Wayfinding, stationery and marketing materials made the new name familiar through repeated, disciplined application.
A Law Firm Website Built Around the New Name
The website gave ECD.LAW a clear digital front door. Service information, attorney credibility and calls to action were organized within the new brand system so the experience felt direct, trustworthy and easy to navigate on every device.
