Signage & environmental design
Signage design.
Made for the real world.
Signage design connects what your brand stands for with the places people encounter it. ElephantMark designs signage, vehicle graphics and environmental brand applications from our Lakewood Ranch, Florida studio.
One identity. Many applications.
Design for the setting.
Stay true to the brand.
A storefront, a service truck and a restaurant interior have different jobs to do. We bring the message, identity and physical context together so each application feels like part of the same brand.
Fleet & vehicle graphics
Vehicle-wrap design and coordinated brand applications that carry your identity beyond your business location.
Restaurant & retail signage
Interior and exterior signage concepts, promotional displays and branded environments that connect the experience to the identity.
Wayfinding & displays
Wayfinding, trade-show booth design and signage prototypes shaped around where the work will live and what it needs to communicate.
Selected work
Identity, made tangible.
Fleet graphics & yard signage
Mike Nugent Pest Control
A high-contrast green and navy identity extends across fleet graphics, yard signs and advertising. A custom illustrated mascot and consistent visual language connect the individual applications.
Restaurant branding & environmental graphics
Hyatt Regency Portland restaurants
For Spoke & Fork and Bridgetown BBQ, ElephantMark developed brand identities and extended them into the hotel environment. The work includes Bridgetown BBQ pop-up banners and escalator graphics promoting the restaurants.
Blue Glass Cafe: a street-level brand presence
For Blue Glass Cafe at Boston’s John Hancock Tower, ElephantMark developed an exterior A-frame sign for Stuart Street as part of the cafe’s broader brand work.
Our approach
Start with what needs to be said.
01 / Message
Clarify the communication
Define the audience, the purpose of each sign and the information that matters most. The message gives the design its direction.
02 / Context
Design for the encounter
Consider scale, viewing distance, placement and the surrounding environment. Use prototypes to explore how the identity works in context.
03 / System
Keep the brand connected
Refine typography, color, imagery and hierarchy across the applications. Connect signage decisions to the broader brand identity and communications guidelines.
Where does your brand need to show up?
Tell us about your business, the environment and the signage you have in mind. We’ll start with the communication challenge.