CASE STUDIES / DESSERT BRANDING
Italcream
Brand identity and packaging design updates for an established artisan gelato company, creating a cleaner, more contemporary presentation while preserving the familiarity and heritage of the Italcream brand.
Modernizing an Established Artisan Gelato Brand
Italcream has been producing artisan gelato and sorbetto since 1980, building its reputation around authentic Italian recipes and quality ingredients. As the brand expanded its retail presence, the visual identity and packaging needed to better reflect the quality of the product inside.
ElephantMark focused on refining the existing brand identity and developing a more modern packaging system. The goal was not to reinvent Italcream, but to simplify and strengthen it—creating clearer hierarchy, greater consistency and a more recognizable presentation across the product line.
The updated identity gives Italcream a cleaner, more confident presence while retaining the established character of a brand built around traditional artisan gelato.
The brand was developed across every major point of contact: packaging for the complete product line, marketing materials, one-sheets, custom point-of-purchase displays, website design and a purpose-built store locator. Lifestyle imagery and family-centered storytelling help connect the product to real occasions, while the digital tools turn awareness into a practical path to purchase.
Packaging Designed as a Complete Brand Family
The packaging system was developed to make every flavor immediately identifiable while maintaining a consistent Italcream identity across the entire line.
Typography, color, product imagery and information hierarchy were simplified and organized to give the packaging more shelf presence without overwhelming the product. Each flavor can carry its own personality while remaining unmistakably part of the same family.
Rather than adding unnecessary visual elements, the design allows the Italcream name, the flavor and the quality of the gelato to take priority.
The result is a more contemporary and cohesive Italcream brand—one designed to feel established, premium and recognizable wherever the packaging appears.
