CASE STUDIES / SPIRITS BRANDING
Rodeo de las Aguas Tequila
Where Heritage Pours Forward
A tequila brand developed from historical research and naming through identity, custom packaging and Shopify commerce.
A Story Drawn from the Gathering Waters
Rodeo de las Aguas began with research into the history beneath modern Beverly Hills. The name references Rancho Rodeo de las Aguas—the historic “gathering of the waters”—and gave ElephantMark a rich foundation of land, movement, heritage and reinvention. We transformed that history into a contemporary tequila brand designed to feel established from its first appearance.
Over roughly five years as creative director and agency of record, ElephantMark shaped the brand strategy, identity, packaging architecture, custom packaging solutions, marketing and Shopify e-commerce experience. Every touchpoint was considered as part of one world, from the silhouette of the bottle to the language surrounding a release. The result is a spirits brand with enough history to feel grounded and enough confidence to feel current.
The name created a place. The identity, packaging and story made that place something consumers could hold.
Packaging as the Center of the Brand
The bottle was treated as the primary brand experience. Form, label hierarchy, materials and finishing were developed to create presence on the shelf and reward closer inspection.
Marketing extended the world beyond the package. Campaign imagery, digital assets and branded communications kept the same sense of place, craft and restrained luxury.
Historical research gave the identity meaning. The visual language draws from the land and movement embedded in the Rodeo de las Aguas name without becoming a literal period reproduction.
A Shopify Experience Built to Carry the Story
The e-commerce site gives the brand room to unfold. Product storytelling, packaging detail and purchase pathways are balanced within a responsive experience that supports releases, education and continued growth.
