LAW FIRM BRANDING · LEGAL MARKETING
A clear identity.
A considered presence.
Brand strategy, identity systems and websites for law firms. Explore selected work for ECD.LAW, Ashcroft Law Firm and Matterhorn Law.
01 / BUILT AROUND YOUR FIRM
A distinctive firm.
A consistent brand.
A firm's name, identity and communications should make its work easier to understand. We begin with the practice, its audiences and its goals, then develop a system that can carry the same clear direction across print, signage and digital experiences.
STRATEGY & NAMING
Define the direction.
Research, positioning, naming and messaging that reflect the firm and the people it serves.
IDENTITY & APPLICATIONS
Make it recognizable.
Brand marks, typography, guidelines, stationery and signage designed to work together.
WEBSITES & COMMUNICATIONS
Connect the experience.
Website design, campaign creative and branded materials built around clear information and useful next steps.
02 / SELECTED LEGAL BRANDING WORK
Three firms.
Distinct identities.
NAMING · IDENTITY · WEBSITE · COMMUNICATIONS
ECD.LAW
ElephantMark renamed and rebranded the Sarasota firm formerly known as Matthews Eastmoore in 2020. ECD.LAW brought Eastmoore, Crauwels & DuBose, P.A. into a concise name connected to its web address.
The work included strategy, naming, taglines, typography, collateral, signage, advertising and a website designed around the new identity.
IDENTITY · CUSTOM TYPEFACE · BRAND APPLICATIONS
Ashcroft Law Firm
Commissioned by JESS3, ElephantMark developed an identity system for an Ashcroft law office group comprising three named firms. A custom typeface gave the related identities a shared foundation.
The documented scope includes brand identity design, a brand style guide and business cards for branches of the Ashcroft Group.
BRAND IDENTITY
Matterhorn Law
A mountain-inspired mark pairs with the firm's name in ElephantMark's identity design for Matterhorn Law. The original artwork remains part of our legal branding portfolio.
Historical recognition: silver at the Best Brand Awards, 2018.
03 / A CLEAR STARTING POINT
Start with
the right questions.
Are you launching a firm, bringing partners together or refreshing an established practice? Tell us what is changing, who you need to reach and which materials need to work better.
We will discuss the priorities and define a scope before the project begins.
LET'S BUILD WHAT COMES NEXT
What should your firm's
next chapter look like?
Tell us about your practice and the branding, website or communications work you have in mind.